By leveraging cutting-edge technology, Elemental Cognition aims to bridge the gap between human and machine intelligence, offering innovative products that transform data into actionable insights. The company's mission is to create AI systems that not only process information but also comprehend and reason like humans, providing unparalleled support in various industries. The has reached a valuation of $450 million.
As its audience expanded from a niche scientific community other industries, Elemental Cognition needed a holistic brand to tell audiences who it is, what it does, and why it can improve their operations.
Our rebranding effort produced several key deliverables, each designed to ensure a cohesive and impactful brand presence, from its new identity all the way across product demos, website and marketing materials, we applied a consistent design system across all platforms.
Their branding needed to match the companies values and ambitions, and reflect the space they operate in. We worked directly with the EC design team across all elements from brand, to product, demos and web.
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The goal was to create a cohesive and modern brand identity that accurately reflected the company's cutting-edge technology and innovative solutions. This involved redesigning the visual identity, developing brand guidelines for digital and print marketing assets, and ensuring the consistency of all brand assets.